How the coaching process works
Although every client and role is different, there is a clear structure to how I work.
The detail varies. The rigour does not.
Whether we’re preparing for interview, refining a personal statement, or strengthening a CV, the process is focused, structured and designed to help you present your experience with clarity and credibility.
Interview coaching
Interview coaching is live, analytical and practical. It is not scripted rehearsal — it is preparation under pressure.
1. Preparation
Before we meet, I review the job description and any materials you send (application form, CV, previous feedback).
This allows us to focus on what the panel is most likely to test — and where the real risk or opportunity lies.
2. Clarifying the brief
At the start of the session, we agree what success looks like:
- the level of the role
- the likely panel expectations
- where you feel confident and where you don’t
- This ensures we use the time properly.
3. Live practice
We work through realistic interview questions — often under timed conditions.
- This is where we:
- test the strength of your evidence
- refine structure and clarity
- strengthen leadership language
- remove vagueness
- ensure your answers land at the right level
For senior roles, this may include strategic, stakeholder or judgement-based questions rather than purely competency examples.
4. Forensic feedback
Feedback is direct and specific. We look at:
- clarity of thought
- quality of evidence
- structure
- language
- impact
The aim is not to make you sound rehearsed.It is to ensure you sound credible, thoughtful and ready for the level you are applying for.
5. Follow-up
After the session, I provide written notes summarising key adjustments and priorities before your interview.
Application coaching – personal statements
Aplication coaching – personal statements
Strong applications are structured, selective and aligned to the brief. My role is to help you make strategic decisions about what to say — and what to leave out.
1. Clarifying the brief
I review the job specification and propose a structure for your statement (typically 20–30 minutes).
- This is where we decide:
- what the panel is really looking for
- which examples carry weight
- how to structure the narrative
2. First draft
You draft the personal statement using the agreed structure. The voice must remain yours.
3. Detailed review
I review your draft and track recommended changes (usually 60–90 minutes). This focuses on:
- strengthening evidence
- sharpening language
- tightening structure
- ensuring alignment with the role
4. Discussion
We meet on Zoom (30–60 minutes) to talk through the recommendations.
This is often where the real value sits — understanding not just what to change, but why.
5. Final refinement
You revise the statement.
I complete a final review (45–90 minutes) and provide written feedback by email. I do not write statements for clients.
My role is to challenge, refine and strengthen your work so it represents you at your best.
Application coaching – CV
A strong CV is selective and forward-looking. It positions you for your next role — not simply documents your last one.
1. Detailed review
I review your CV and track recommended changes (typically 30–90 minutes depending on length and seniority).
This focuses on:
- clarifying scope and scale
- sharpening impact
- strengthening leadership and delivery evidence
- aligning your profile to the target role
2. Discussion
We meet on Zoom (30–45 minutes) to agree refinements. We consider:
- positioning
- emphasis
- structure
- what to foreground or remove
3. Revision
You revise the CV to ensure the language remains authentic and fully yours.
4. Final review
I complete a final review (30–60 minutes, email-based) and confirm readiness.
A note on tailoring. There is no fixed formula. The structure above ensures rigour and clarity.
The content always adapts to the role, the level and your specific strengths.
If you are unsure which type of coaching would be most useful, we can discuss this in your initial consultation.
